Business Email as a service

The market for software as a service (SaaS) is growing rapidly. The SaaS segment is expected to comprise 25-30% of all new software sales by 2011.

Within the SaaS segment, Microsoft Exchange as a hosted service is one of the most popular offerings, growing at over 39% annually according to Microsoft. By offering Microsoft Exchange business email as a service, you'll:

Increase revenues

Adding hosted Exchange to your offering will increase your average revenue per customer. Selling Exchange is a profitable, high-margin business line, where mark-ups are often up to 150%. This makes hosted Exchange a great market opportunity.

Increase customer loyalty

Hosted Exchange is a very 'sticky' service, because it is truly business-critical. A recent report by the Radicati Group estimated that Microsoft Exchange, the server software that powers Microsoft Outlook, was on track to have 126 million users by the end of 2005. This will rise to 200 million users by 2009, says Radicati.

These tens of millions of new SMB Outlook/Exchange users will need a trustworthy and reliable partner to host Exchange for them. Once they've chosen a partner, they are likely to stick with them, as migrating all of their email, data and files to a new Exchange host is too time-consuming and difficult of a process. This means that your customers will stay your customers.

Private Label Exchange hosting Section Guide